Most of the focus on growth in the BRIC countries (Brazil, Russia, India and China) goes to China, but India is experiencing strong domestic growth of its own. Exclusively.in, the private sale site that features Indian clothing and design, recently expanded their offerings to include Asian destination vacations and travel. The Indian aviation industry saw impressive domestic travel growth of 19% between 2009 and 2010; and while that growth was driven primarily by low cost carriers, less than 2% of India’s 1.2 billion population travels by air, meaning plenty of opportunity for even more impressive growth. {CNN}

While most of that growth is driven by low cost air carriers, it’s not unlikely that there are vacationers who save on flights so they can splurge on hotels, resorts and actual holiday destinations. With that in mind, we wondered if Exclusively.In was looking more towards the domestic Indian market for growth.

“Most of our audience is a combination of 1st and 2nd generation Indians (NRIs),” says CEO Sunjay Guleria. “This group, of course, is the early-adopter community. However, every day since we launched we see a growing percentage of our audience who aren’t Indian, but are fascinated by Indian culture and/or have visited India.

Right now we’re focusing on developing more unique offerings for our NRI customers. As you know, we currently only sell to the U.S., but very soon we’ll be offering our selections to the UK and Canada…and then within India itself.”

LVMH recently announced plans to launch a private equity fund in India that would be in a position to tap into the “aspirational” Indian market, rather than focusing on the top 500 families who represent the wealthiest Indians.

In a WSJ article, fund managing partner Ravi Thakran explained why L Capital found it more lucrative to focus on things like infrastructure, distribution and capital.

“If the creative guy is busy sorting out the accounts and logistics, and looking after the retail store, he cannot focus on the creative part,”  Thakran says. “If you can bring to them knowhow in these areas and to build that front end, these brands can really unleash their potential.”

This seems to fall in line with Guleria’s strategy for targeting global consumers before targeting the domestic Indian market.

“We’re targeting the global Indian consumer, including within India,” Guleria says. “As the official online retailer for Wills Fashion Week (April 6 -10), we’re seeing so many great collections from Indian designers, we’re excited about where the industry is going. Whether it’s a designer like Manish Malhotra or an artisan craftsman, we are truly proud of the unique selections that we provide to our members daily.

We expect that our offering will continue to expand to satisfy the appetite for the global Indian consumer, which may also include Western brands within India.”

The Singiwana Jungle Lodge is one of the first destinations available in Exclusively.in's new travel sale section

Exclusively.in, a private style site that offers Indian fashion, jewelry and home items to US consumers, is the latest addition to the expanding list of sites applying the samples sale model to travel.

“From Palaces to Paradise,” their first travel sale, includes various luxury hotels and resorts, as well as and an Indian safari adventure at the Singiwana Jungle Lodge located in Kanha National Park, Madya Pradesh, India. Exclusively.In’s travel offerings will focus on Asian destinations, which should give the site a point of differentiation amongst current private travel sale providers like the American Express/Luxury Link Vacationist site, and Gilt’s Jetsetter, which recently announced expansion plans with invite-only social network A Small World.

“We listened to our customer base and the consistent message was an interest in finding a unique way to explore Asia with luxury accommodations but at savvy prices,” said Sunjay Guleria, CEO of Exclusively.In.

Launched in June 2010, the site says that they’ve become the largest online Indian apparel retailer in the U.S., with member growth of 50 percent month-on-month.

As the sample sale space gets more crowded in general, focusing on a specific market seems to be a good idea for growth and establishing a unique identity among the growing field of competitors. While both Jetsetter and Vacationist may feature Asian travel specials from time to time, if Exclusively.in can establish themselves as the go-to destination for travelers who already have Asia in mind as a destination it offers a good reason for travelers to sign up for one more travel sale email alert.