It’s not just the designers with the dressed down cool aesthetic like Alexander Wang, or rising stars like Sophie Theallet though; the open embrace of the fashion tech set is a large part of how the fashion week schedule at Milk Studio has risen to take on the tents.

Jennine Jacob’s twice-a-year Evolving Influence conference kicked things off, and a combination of video, blogs and tweets have propelled it forward as the closest thing to an Internet Fashion Week that we’ve seen so far.

Milk Made LIVE is a collaboration between M.A.C. Cosmetics, Milk Studios and The Standard, New York that brings video from Livestream, notes from Tumblr and brief quips from Twitter together in one online place for those who can’t make it to New York or just want to participate by proxy.

In the past four days since it went live, the Tumblr-based site has generated:

• 8,500 notes (reblogs and likes)
• Approximately 900,000 note impressions
• 80,000 page views
• 9,000 unique viewers and 280,000 viewer minutes for Alexander Wang and Altuzarra’s livestreamed shows alone

Tumblr has openly committed to focusing on the fashion content that drives a significant portion of its traffic, and the response to Milk Made seems to confirm the wisdom of that decision.

Of course we’re far past the point where social media as part of Fashion Week is new, but the concerted effort to centralize the responses and interaction for an always on Fashion Week destination feels fresh. More important, for designers who can sometimes struggle with how to make those interactions work at an individual level, it’s a value add that the tents don’t have.

Part of that comes from the approach. For IMG, any publicity – including livestreaming or a social strategy – are completely left to the designer. For brands that operate through a tightly controlled PR machine, that’s actually a huge “pro,” so it’s not something everyone will see as a problem. For medium and smaller labels though, the collective extra effort towards online and social promotion that MAC and Milk offer could easily be an advantage that sees a further shift in the lineup of both locations.

Whether it’s from the front row or in front of a computer screen, we’ll be watching.

Tyra's newest crop of "high fashion" models

This week, fashion will see debut after debut with the unveiling of designers†Spring 2011 (how is it almost 2011 already?) collections. Editors are spewing live streams from shows and events like mad as we speak, so to avoid fashion week runway show overload, we decided to give you a break and talk about a different debut that also took place this fashion week.

Wednesday night was the premiere episode of the 15^th cycle of Americaâ€s Next Top Model, and the first look at a season that creator and host Tyra Banks promises will really launch the show into high fashion. For real this time.

Tyra reminded the audience numerous times throughout the episode that this seasonâ€s winner would truly be a high fashion star. It seemed like she thought if she said it over and over again we might actually believe it before we see it.

Past winners of ATNM have gone on to be virtually nonexistent in the fashion biz, so weâ€re going to need to wait for the proof before we are convinced that the 15^th winner will be the next Lara Stone.

Besides Tyraâ€s constant reminders that this season is all about high fashion and Italian Vogue, last nightâ€s episode consisted of basically the same old same old. The show always seems to end up with certain “characters” among the top contestants that appear every cycle and this one proves to be no different. Thereâ€s the struggling single mom hoping to fulfill her dreams and make a better life for her baby, the introverted outcast girl whoâ€s awkwardness works for fashion up to a point but will likely end up being her undoing, the girl who didnâ€t make it last season and the Ivy league princess who will end up being just too darn smart to be a model.

We do however have to say that this season looks to have more potential than any before to produce a successful winner. Besides offering a contract with IMG and a spread in Italian Vogue to the winner this cycle, the premier episode featured an appearance from designer Cynthia Rowley, and Tyra and co. will be bringing in such fashion legends as Patrick Demarchelier and Diane von Furstenberg to work with the contestants. Add to that Andre Leon Talleyâ€s continued presence on the judging panel and Ms. Banks could finally be looking at a Bankable top model winner.

Here, however, is the biggest challenge for Tyra this cycle: ANTM wants to produce a high fashion model, and the CW wants the show to be popular and bring in ratings. The popular masses tend not to really, completely understand high fashion modeling. In fact, in order to mold a fashion superstar while remaining relevant in television, Tyra would need the winner to be a model like Gisele Bundchen, Cindy Crawford or Heidi Klum – those that were well known outside the fashion industry last decade.

These days, models are not big celebrities like they once were. A video exists on YouTube in which an interviewer stops random people on the streets and asks them who Karlie Kloss is. Most have no idea, and Karlie is one of the top models in the industry right now.

The single ray of hope in this situation is the success of Bravo’s Project Runway, which has remained popular while focusing on fashion design.

So, Tyty, your 15^th cycle has potential to finally bring the show some credibility in the world of fashion. The question is whether you can also maintain appeal with your television audience.

The Council of Fashion Designers of America/CFDA Foundation, Inc. promotes and supports the cause and others in the industry have partnered with the FTBC initiative like Net-A-Porter, Calvin Klein, Saks, QVC, Elson & Company and the Susan G. Komen for the Cure Foundation.

When we learned about this year’s plans we thought it was an innovative and unique idea for this very significant cause. Mercedes-Benz Fashion Week Spring 2011, September 9-16, 2010 in New York City will kick off and Nine West has joined the relief effort, partnering with Omron, the CFDA, Sony, Marilyn, IMG Models and Elite Model Management in raising funds this year. The interesting part though is not just the awesome Nine West runway show, but  the entire week’s worth of festivities during Fashion Week that the models experience.

“The models will don a limited-edition pair of Runway Relief boots, equipped with an Omron GOSmart Pocket Pedometer, to track each modelâ€s steps as she runs between castings, fittings and fabulous parties throughout the week. For every step she takes, a donation will be made to Fashion Targets Breast Cancer. Nigel Barker will host the program on August 31st with a photo shoot of the participating models in an iconic New York location, and you can catch the live stream on Nine Westâ€s Facebook page or on www.modelinia.com.” {Fashion Pulse Daily}

If you love the boots they will be available to the public on August 31st for $199. Nothing beats great fashion and helping a worthy cause.