“The Lacoste fashion jewelry is part of the strategy developed with our partners to propose a more complete feminine offer to our clients,” CEO Christophe Chenut says in a recent press release. “This new license confirms our willingness to increase our share among women to accompany the apparel and leather goods development.” {Stylelist}

Smart move. Scheduled to launch at the brand’s Spring fashion show, the lineup is said to include bracelets, necklaces, bags and cell phone cases. All things to make any existing fan happy, and the makings of a more complete shopping experience for the customer already dedicated to the brand. If the bright color combinations from the Fall collection are anything to go by, there might be some pretty unique tennis bracelets on the horizon.

As long as any prospective fragrances smell better than those glasses, we're sure it will do fine

“I know nothing of this project,” Senior Vice President of Global Marketing for the firmâ€s Coty Beauty division Steve Mormoris told WWD. “It is a totally false rumor.”

It is easy to see how the rumor spread so easily since Coty leads the celebrity fragrance trend with past and present scents from Jennifer Lopez, Beyoncé Knowles, Sarah Jessica Parker, David and Victoria Beckham and Halle Berry in addition to some 10 others. It seems, however, the extent of Gagaâ€s involvement in the beauty biz remains with MAC Cosmetics. She is the spokeswoman for the brandâ€s AIDS Fund and collaborated with MAC to create a signature Viva Glam lipstick. {WWD}

Even though Gaga is not working on a scent yet, weâ€re betting she will be at some point. The Cutâ€s bloggers have been speculating what it will smell like, but we think the more interesting aspect will be the bottle design, which is more likely to be the focus of Gagaâ€s creative weirdness. Maybe the cap will resemble a hair bow, or perhaps the entire thing will look like a hand reaching up in the spirit of the design of the double grand piano she shared with Elton John at this yearâ€s Grammy Awards. Leave a comment and tell us what you think it will look like!