The American Heart Association has been pretty successful in raising awareness for women’s heart health with their red dress campaign. The black dress is a fashion staple for most women, so hopefully we’ll see the effort at tying it to cancer awareness and research extend even further down the fashion chain. The 22 dresses up for auction are beyond beautiful, and with any luck, a high street (mass retail, if you’re not used to the British term) chain will take a cue from the high end and find a way to incorporate this into a future designer collaboration.

Participating designers and labels include Donna Karan, Giorgio Armani, Valentino, Lanvin, Jean Paul Gaultier, Givenchy, Vivienne Westwood, 3.1 Phillip Lim, Alexis Mabille, Missoni, Marios Schwab and Diane von Furstenberg among others. The full list is available at Swarovski elements, view a gallery of our 10 favorite dresses below.

The rollout is considered a test case, and if successful, could mean a wider range of sizes in other Saks locations around the country.

The clothes won’t be in a special section, they’ll be included on the same racks as the 0-12 sizes that most items already come in. With any hope, this could be a step towards blurring the line between straight sized and plus sized fashion.

Saks and the labels haven’t rushed to comment, which may be a sign that the labels are still grappling with how to promote the expanded size options to a group of customers who’ve long been ignored. {Jezebel} But a baby step is still a step in the right direction.

If you’re a Yankees fan, then you may not catch their next sponsor every day, but you will see them during every game.

Mark Weber, Chairman and CEO of Donna Karan International says “Donna Karan created DKNY to capture the spirit of New York and the people who live here, including the most successful baseball team in history, the Yankees. This unique sponsorship gives DKNY a direct way to reach the consumer and also provides
enormous visibility among a loyal, passionate audience—the millions of fans who visit Yankee Stadium each year and the many millions more who watch Yankees games on television. We are thrilled to have this opportunity to celebrate the City that inspired our brand and this iconic team.”

DKNY will become the first fashion brand to have a permanent presence at Yankee via a permanent outfield bullpen sign in right centerfield and a DKNY Lounge near 3rd base where high-def televisions will include DKNY branded footage on rotation.

Given the seasonal attendance at games in the thousands, and television viewership in the millions over th course of the season, this is a massive branding partnership. Even with livestreams, runway shows – celebrated as they may be, are considered massive if they reach an audience over 50,000 people. Games at Yankee stadium average attendance of 55,000 people per game, and they’re in their seats a lot longer than the 20 or so minutes typical of your average catwalk showing.