Vera Wang is one of the few designers who isn’t afraid to venture into new markets, no matter how “out there” they may seem for the top wedding gown designer. For example, over the last few years Vera has expanded her empire to include the Simply Vera gown collection for Kohl’s,  a mattress collaboration with Serta as well as designing floral arrangements for FTD (an online floral design and shipping company), and who can forget her support of White Castle burger scented candles? Okay, we’ll be honest, we’re trying hard to forget the last one but everything else has been a solid step in pushing the Vera Wang brand beyond the wedding day.

We can’t forget that wedding days are what put Wang in that position though, and her latest collaborations come back to the basics.

If walking down the aisle is a mere dream due to the hefty price tag that usually accompany a Vera Wang wedding gown, you may have heard about her more affordable lineup of wedding dresses for David’s Bridal, slated for release sometime in February. Even the pickiest of brides will not be disappointed in the $600 to $1,400 range of gorgeous gowns that don’t fall short of the romantic styles of her full price collection, boasting all the same detailing with draped organza and flowing taffeta.{Fashionista} The exclusive line is not yet available for sale, but you can log on to David’s Bridal.com to get a preview of what is to come.

What could possibly be left for Wang? Well it turns out bling is in her near future. Working with Zales Corporation, the third largest jewelry manufacturer in the world, Vera Wang is “this close” to closing the deal on her new diamond ring collection. Perfect fit to compliment her signature flowing gowns. {Second City Style}

Looks like Vera’s wedding train is full speed ahead and we can’t wait to see what else she comes up with this year.

American Express has teamed up with FarmVille game developer Zynga to offer Amex users exclusive virtual rewards. Key word, virtual. Yes, a credit card company has finally figured out a way to offer rewards that don’t actually cost them anything.

If you don’t ever travel, or are just tired of trying to accumulate 500,000 points for a room upgrade, or some other elusive reward this could be an… interesting promotion.

Zynga’s revenue is estimated to be somewhere between $300 and $600 million per year, and the last company we covered with those type of earnings estimates is being eyed by Google at a price tag close to $6 billion. So we don’t question that people are undoubtedly spending real money on imaginary farm equipment and other pixel-perfect items, but do you really want to trade your hard earned reward points in for them?

If you’re still nodding yes – well, we’ll be working on some virtual items for you ASAP, but in the meantime you can trade in your Amex points for exclusive items like a 540-point purple cow or 1300-point blue maor in FarmVille, a 1945-point Amex Lightning Stove in Cafe World and a 755-point Roadster in Yoville.

We guess it had to happen at some point, but let’s just hope airlines don’t get any ideas. Can you imagine how much more random the SkyMall will become if this catches on?