cause marketing – Signature9 http://198.46.88.49 Lifestyle Intelligence Sat, 11 Dec 2010 14:40:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 Forever 21’s Newest Accessories Help Feed Hungry Children http://198.46.88.49/style/jewelry/forever-21s-newest-accessories-help-feed-hungry-children http://198.46.88.49/style/jewelry/forever-21s-newest-accessories-help-feed-hungry-children#respond Sat, 11 Dec 2010 14:35:57 +0000 http://198.46.88.49/?p=17218

A stroll through Forever 21 boutiques reveal baskets, upon racks, upon displays chock full of cute accessories that are as adorable and versatile as they are affordable. Just in stock for the busiest season of the year is the result of the brand’s most recent partnership with the United Nations World Food Program.

Beginning today you can find an array of these colorful, beaded $5 bracelets that are hand-made in Guatemala. The trendy wrist wear is part of Forever 21’s charitable participation in helping world hunger.

Children from all over the world go to bed hungry every night and Forever 21 knows they can help. The six colors of  the bracelets represent a different country: Swaziland, Kenya, Sri Lanka, Honduras, Haiti and Pakistan. The sale of one bracelet sends two meals to children suffering from hunger in those countries. {Fab Sugar}

The perfect stocking stuffer for you or someone you love and a warm meal for a child in need. What more could you ask for?

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Lady Gaga, Kim Kardashian, Alicia Keys and Daphne Guiness Are Alive Again http://198.46.88.49/electrotech/lady-gaga-kim-kardashian-alicia-keys-and-daphne-guiness-are-alive-again http://198.46.88.49/electrotech/lady-gaga-kim-kardashian-alicia-keys-and-daphne-guiness-are-alive-again#comments Tue, 07 Dec 2010 00:05:35 +0000 http://198.46.88.49/?p=17156 Daphne Guiness, Kim Kardashian and Jennifer Hudson for the Buy Life anti-Twitter campaign

Welcome back, ladies.

In a fundraising effort on World AIDS day (Decmber 1st), several celebrity tweeters including Lady Gaga, Kim Kardashian, Alicia Keys, Daphne Guiness, Justin Timberlake and Jennifer Hudson declared themselves digitally dead until $1 million was raised to support Keep a Child Alive, a charity that provides food and medical care to children with AIDS in Africa and India.

Usher jumped the gun with 4 tweets this weekend {Dlisted} but as of today the campaign hit the target goal of $1 million.

Lots of people thought the digital silent treatment was a strange way to go, and in fact half of the $1 million was donated by billionaire Stewart Rahr.

Gawker wondered if Kim Kardashian would stay off of Twitter forever, and while celebrity tweets have been assigned a commercial value, it didn’t seem like many people wanted them back enough to pay for the privilege – even if doing so would support a worthwhile cause. As much as we can joke about the uselessness of most tweets, it probably didn’t help that the stars couldn’t tweet to remind their followers to contribute.

Twitter may not have proven to be the biggest bargaining chip when it comes to fundraising, but $500,000 in 6 days (the amount fans donated before Rahr’s contribution) isn’t insignificant.

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Nordstrom to Open a Non-Nodstrom Shop in SoHo http://198.46.88.49/style/fashion/nordstrom-to-open-a-non-nodstrom-shop-in-soho http://198.46.88.49/style/fashion/nordstrom-to-open-a-non-nodstrom-shop-in-soho#respond Sun, 31 Oct 2010 08:45:32 +0000 http://198.46.88.49/?p=16429 Nordstrom announced this week that it will open its very first Manhattan store next fall in SoHo.

Don’t get too excited yet – Nordstrom Spokesperson Pamela Lopez said a day after the announcement was made that the store will be a thrift shop and will not carry the Nordstrom name, nor will it be Nordstrom-branded. It will be owned by the fashion retailer, but will seem nothing like a typical Nordstrom store to shoppers.

That's not it's name. Nordstrom's Manhattan store won't actually be a Nordstrom

It looks like a lot of the details have yet to be worked out, but the 11,100 square feet of the first and second floors at 350 West Broadway (between Grand and Broome) have been leased to Nordstrom for a shop that donates all of its proceeds to nonprofit organizations. {Racked NY} Nordstrom has never opened a concept store like this before – and as far as we can tell, no other major fashion retailer has ever owned a charity shop.

Lopez told Racked NY the project is something Nordstrom wanted to try based on a general spirit of philanthropy.

Exactly what type of clothing the store will carry and to what charities the profits will go has yet to be decided, but apparently the shop will not even accept Nordstrom credit cards. {The Cut}

A lot of businesses have found great success with cause marketing – or promotions that entice consumers by donating a portion of profits for a particular item to charity – so perhaps Nordstrom is hoping customers will enjoy guilt-free shopping in their thrift store so much that they will stop by regular Nordstrom stores as well. This may backfire, however, if the Nordstrom brand is nowhere to be found in or on the West Broadway store, as less fashion-news conscious consumers may not even know they are in a Nordstrom-owned space.

Because Nordstrom will not be using its name for the store, the retailer may simply be undertaking a purely charitable initiative.

Whatever the folks at Nordstrom intend to accomplish with this new location, they certainly have our attention – especially since we never thought Nordstrom’s first Manhattan store would be anything other than a massive, long-awaited flagship. We’ll keep you posted as more details arrive.

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