Mert Alas and Marcus Piggott shot the photos for the new campaign, and while Stoneâ€s fall 2010 ad pictures were stunning, we have to say weâ€re less than impressed with the new shots. Stoneâ€s face looks absolutely beautiful, as always, and we love the black and white effect that nearly erases her hair, but the model should not be the main focus of a fashion ad. The clothes should be, and weâ€re not sold on the outfit because what Lara is wearing looks like it does not fit her. The pants in the left photo appear to be way too long and loose in the upper inseam, and the white jacketâ€s sleeves are too short. And is that a skirt she’s wearing over the pants?

Dare we say, Christina Binkley seems to be on to something in her suggestion that less tailored, poorly fitting clothes are foisted upon women under the guise of being on trend?

Perhaps Calvin Klein was going for this look on purpose, and Stoneâ€s stunning face does help make up for it. We wouldâ€ve liked to see more photos like the fall 2010 ones, and clothes that aren’t wearing the model though.

To promote the Calvin Klein Jeans Fall 2010 line, the billboards are much simpler.  There’s two billboards in New York City, and one in Los Angeles, all of which feature the same design.  The ads have the words “Get It Uncensored,” with a large QR code below.  The idea being that those who are walking by the ad (or those who see a picture of the ad) with smartphones will scan the code, and go the the website it points to.  The website has a quick 40-second ad that is every bit as racy as the previous billboards (and seems to show a topless female model for about half a second).  After viewing the video, viewers can send it to their friends on Facebook and Twitter, so even those without smartphones will be able to see the video. {Mashable}

The idea of showing racy ads isn’t exactly new -  GoDaddy.com has been doing it for a while now.  The fact that the ads use QR codes to even view them may be a bit unusual.  In the US QR codes aren’t nearly as ubiquitous as they are in Japan where people have been using them for years.  Not only that, but a vast majority of cell phones users still use feature phone rather than smartphones.  It’s not unreasonable to think that fans of the Calvin Klein Jeans brand would be more likely to have smartphones than the average consumers though. Plus, the early adopters most likely to have an iPhone or Android phone are probably a good demographic, and points have to be given for creating a mobile campaign that gives passersby a reason to stop and share it.