Shopping at Forever 21 has always been a budget-friendly endeavor, and the new collection will not deviate from the fashion-forward (often drawing the ire of designers who feel the store’s designs aren’t original enough) and reasonably priced apparel and accessories.

Lichtenberg has been styled big name celebrities like Lady Gaga, and explains how this venture is a positive one for the Forever 21 shopper and his own career saying, “It is going to be for the customer that is younger and has seen my work on celebrities and musicians, but doesnâ€t have the money to plunk down for my main line. This is definitely going to be a great opportunity to be on a more global scale.” {College Fashion}

This collaboration is just the beginning of a series of collaborations that the brand is planning to embark on to offer more upscale merchandise at their signature low prices.  It seems as though the brand is taking cues from competing stores like H&M and Target who have had numerous designers (think Madonna, Roberto Cavalli, Jean-Paul Gaultier and Proenza Schouler) launch capsule collections for their brands in the past.

With over 50 copyright infringement lawsuits under their belt for drawing a little too much ‘inspiration’ from names like Anthropologie, Anna Sui and Diane Von Furstenberg, it’s seems like a smart idea for Forever 21 to bring in their own designers to catch consumer attention instead of copying others. {the Cut}

We’re loving the new arrivals at online retailer Alex & Chloe: up now are sweet pieces from edgy, urban-chic designers Brian Lichtenberg and Obesity & Speed.  Catch them while you can, because numerous styles have sold out already and we don’t anticipate the more popular pieces being available for much longer.

With prices starting at $40-80 for tees/tanks and shooting up to $980 for a patchwork velvet bodycon dress, the two collections are definitely in the “splurge” category — but we’re still willing to sacrifice a couple month’s-worth of lattes (we don’t need them anyway) for, say, the unisex Misfits-inspired lace skull sweatshirt, or the absolutely stunning Complex Geometries-esque hooded poncho.

The beauty of the Alex & Chloe web shop is that the the pieces offered are largely unisex, so both guys and dolls can get a taste of the A&C pie.

Brian Lichtenberg and Obesity & Speed available online now at Alex & Chloe.