Allowing the clothes to be the stars of the evening certainly has its merits, but we’d be lying if we didn’t admit that we’re pretty excited about the madness that will surely accompany the more inclusive New York event. In Paris, there was champagne, cotton candy and chocolate fondue depending on which store you stopped at, but New York promises to pull out all the stops: celebrities, designers and shopping specials to go along with your champagne.

Still, everyone has a different shopping personality. An Olsen twin and throngs of fans waiting for an opportunity to meet their favorite designer might be a dream shopping trip for some, and an absolute nightmare for others. With that in mind, we’ve gone through the hundreds of events on the Fashion’s Night Out website so far and narrowed them down to the top 10 events by shopping personality. Today, we take a look at the must-attend events for those who like a bit of celebrity with their shopping. In the coming days, we’ll cover events for those who prefer something more low key, downtown style, fashion, fashion and more fashion and the girl who just wants to have fun.

The Starlet

Big and flashy is how you roll. If anyone asks “who are you wearing?” you’ve got a list of famous names on the tip of your tongue. Celebrities, designers and hundreds of adoring fans? You couldn’t come up with a better shopping scenario.

ASOS.com

Who: Singer VV Brown and 90210 actress Shenae Grimes

What: A pop-up store and block party for Teen Vogue

Where: West Village, 10014 (right around the corner from Anna)

Barney’s

Who: Mary-Kate and Ashley Olsen, Daphne Guiness, Alexander Wang, the Mulleavy sisters (Rodarte), Lazaro Hernandez and Jack McCollough (Proenza Schouler), Island Records founder Chris Blackwell

What: More meet and greets than you can shake a stick at, ping-pong, musical chairs and karaoke among other activities.

Where: 660 Madison Ave

Bergdorf Goodman

Who: Mary J. Blige, Nicole Richie, designer turned Hollywood producer Tom Ford, Victoria Beckham, Tinsley Mortimer, Olympic fencer Tim Morehouse, Georgina Bloomberg, First Lady favorite Jason Wu, Bryan Boy, Hamish Bowles, Robert Verdi, Thom Browne, Mark Badgley and James Mischka (Badgley Mischka) and Trish Mc Evoy among others.

What: A makeup artist competition, catwalk show and karaoke. And Tom Ford. Honestly, we’d have this on our “must attend list” if it were watching Tom Ford fill out spreadsheets.

Where: 754 5th Ave. (at 58th Street)

Billionaire Boys Club / Ice Cream

Who: Reclusive producer/entertainer Pharell Williams, who isn’t one to make lots of public appearances.

What: A meet and greet, plus special items from the collection available only on September 10th.

Where: 456 West Broadway

Bloomingdale’s

Who: Michael Kors, Iron Chef Masaharu Morimoto, Lancome spokesmodels Elettra Wiedemann and Arlenis Sosa

What: Karaoke, tango lessons, cooking demos and a casino night

Where: 1000 3rd Ave.

Destination Maternity

Who: Model and Project Runway host Heidi Klum

What: A retrospective of maternity wear from the 1950s through today. If there’s anyone who knows about looking good when pregnant, it’s definitely the model mother of 4. Retro snacks and mocktails will also be available.

Where: 28 East 57th St.

Henri Bendel

Who: The City star Olivia Palermo, model Erin Wasson, the Fabulous Beekman Boys and possibly Kaiser Karl (though it’s not entirely clear from the description if Lagerfeld will be in attendance, or merely the designer behind a special collection for Swarovski)

What: Astrology readings (at a fee, which will go to charity), a demo of the Lustr iPhone shopping app and jewelry launches.

Where: 712 5th Ave.

Jeffrey New York

Who: Christina Ricci, L’Wren Scott (designer and girlfriend of Mick Jagger), Jason Wu, Nicholas Kirkwood

What: A denim event and menswear trunk show, limited edition Proenza Schouler messenger bags.

Where: 449 West 14th St.

Lord & Taylor

Who: Noted fashion photographer, and America’s Next Top Model judge Nigel Barker, New York Jets cheerleaders for the guys, Shoshanna Gruss, Lloyd Boston

What: A “Wheel of Fashion” and prize draws on each floor, meet and greets, salsa dancing and even dating advice if your retail therapy is inspired by romance.

Where: 424 5th Ave.

Macy’s Herald Square

Who: Joss Stone, Kimora Lee Simmons, TRAIN, Rachel Roy, Jessica Stam, celebrity chef Marcus Samuelsson

What: a Gucci fragrance launch, meet and greets, a lookbook shoot, Tommy Hilfiger tailgate party and live music performances

Where: 151 West 34th St.

Edun founder Ali Hewson, who also happens to be the wife of U2 front man Bono, signed a deal with LVMH to merge the companies a year ago and since then has parted ways with former designer Rogan Gregory. The merger with LVMH brought more cash into the company, which resulted in the hiring of new creative director Sharon Wauchob. {Fashionista}

Hewson said Edun took some time to “ramp up the team, get the new collection out and start fresh” after signing on with LVMH.

Of the new menswear collection, she said she particularly likes the hemp suits and jackets for summer.

“I love that the clothes fit,” she said. “We’ve had some beautiful styles before but we’ve struggled with the fit. With the sourcing that we have now, the clothes are coming in fitting and just looking great.” {Stylelist}

The first Edun Pre-fall menswear collection with the Paris-based, Irish born Wauchob at the helm is the beginning of a few planned steps forward for the brand. Next week on June 9, Hewson and Barneyâ€s Fashion Director Julie Gilhart will launch a Pre-fall “Grow to Sew” womenâ€s collection at Barneyâ€s. {Edun Live}

The collection is all about Africa, with t-shirts made on the continent and an African-themed launch event where guests will be able to have a member of the Edun design team customize t-shirts on the spot. All proceeds from t-shirt sales will go to the Conservation Cotton Initiative (CCI) in Uganda, an organic farming program created by Edun and the Wildlife Conservation Society to build sustainable farming communities.

The new womenâ€s collection will also re-launch at Liberty of London and Merci in Paris later this month. Even more exciting: Wauchob’s designs for Edun are slated to appear on the New York runway this September. Canâ€t wait!

Yesterday, we told you what luxury retailers are doing to remain relevant and marketable into the future. Namely, high end brands are figuring out how to market to generation Y, which will surpass baby boomers as the largest consumer group in the United States come 2017.

Today, the New York times reports on the hot spot for New York luxury fashion labels to sell their products in years to come – Brooklyn, a.k.a. the “new bastion of cool for many New Yorkers.”

Barneyâ€s Co-op, a younger, more accessible division of Barneyâ€s New York, will open its first store in the Cobble Hill section of the borough, with Swarovski Crystal, North Face and Anthropologie reportedly scouting the scene in Brooklyn.

The question is whether this is a smart move in keeping with the push for high end brands to appeal to a younger crowd.

“Someone needed to be first, and now that Barneys Co-op has done it, others will follow,” said Karen Bellantoni, an executive vice president for the retail brokerage firm Robert K. Futterman & Associates. Executive Director of Retail Services at Cushman & Wakefield Joanne Podell adds, “Brooklyn has the demographics to support this kind of retail, but until now, no national store was willing to take the chance.” {New York Times}

Therein lays the key: demographics. Dawn Brown, vice president of publicity for Barneyâ€s, said the store chose Cobble Hill because surveys showed many of their current customers lived there.

Cobble Hillâ€s economics compared to that of the wealthy neighborhoods in Manhattan where Co-Ops currently reign, with the average apartment/home price topping $1 million and household incomes well over the $100k mark aren’t extremely far apart. This isn’t as much as the $177,000 and $181,000 HHIs of the Upper West Side and Soho, respectively – the locations for Barney’s current NYC Co-op locations, but definitely a desirable group.

But it would be really innovative if Barney’s pushed the envelope even further in terms of the retail model (a la Neiman Marcus’ new “laboratory” store). With retail just starting to rebound, and location planning taking years to come to fruition, we understand going with the safest new option. However, bringing a Co-op into a neighborhood filled with the same audience that high end retailers have targeted for years could overlook the change in habits of future shoppers. Keep in mind, this is the same audience that declined to shop as regularly at luxury fashion retail stores throughout the troubled economy. Indeed, it is the same audience that may very well have realized it can get on just fine without current season (read: full priced) designer clothes even once the economy has improved. While most of the Co-op brands – Marc by Marc Jacobs, Diane von Furstnberg and Opening Ceremony among others, are already in a more affordable range than the labels at Barney’s flagship, there’s still likely to be a demand from shoppers still bent on getting the best value. Given the popularity of discounters and sale sites among $100,000+ shoppers, would a Barney’s outlet make more sense?

Donâ€t get us wrong: the Barneyâ€s Co-op in Cobble Hill will probably do just fine, and we hope that it becomes a strong anchor for Brooklyn retail. But in terms of looking ahead and marketing to current and future, younger shoppers, the retailer could have brought in more unique  retail options that reflect the signs of the times.

Want to know where the wealthy shop online in the UK? Visit Signature9 UK for a look at the UK shopping sites popular with high earners.

It’s impossible to break out apparel shoppers for department store sites (many of which also sell home and garden items), so it should be noted than not every visitor browsing macys.com is there for clothing, beauty or jewelry items. But even if half of the visitors are there for dresses instead of dishes, Macy’s is attracting one of the largest (and richest) online shopping audiences.

Our data is from Google’s Ad Planner, which only offers visitor and demographic information going back one year. We can’t say if the economy has played a role in shifting online shopping preferences, but presently, wealthy online shoppers aren’t visiting luxury destinations in the same volume as they visit e-commerce sites with mid-level pricing. A possible silver lining for sites specializing in luxury sales: while they may not get the same volume of traffic, it’s quite possible that high end e-commerce sites earn more per sale and visitor.

Of the top 20 apparel e-commerce sites attracting the largest number of wealthy online shoppers, 6 (30%) are sites specializing in discount sales. Gilt and Rue La La are neck and neck for the title of the invitation sale site with the wealthiest visitors. Allowing for a small sampling error, the two sites could even reach the same number of wealthy visitors. The advantage, however, goes to Gilt Groupe, who attracts a combined 1.2 million visitors across the main Gilt site, and recently launched sister (and brother) sites Gilt Fuse and Gilt Man. Combined, Gilt Groupe attracts more visitors earning $100,000 or more than any other online only e-commerce apparel site besides Zappos. Pretty impressive for a company that’s not even 3 years old.

When it comes to visitors earning $100k or more per year, invitation sale sites may not have as many visitors as department stores, but as a percentage of visitors, a sizable portion are in this desirable online shopper demographic.

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After facing a time of serious financial hardship (who didn’t), Barneys has taken an upward turn and begun to flourish in the world of designer brand fashion. At this point it makes sense for the company to capitalize on their success and branch out with new retail locations. Atlantic Avenue in Brooklyn may be the new home for Barneys Co-Op locale. Although there is debate on whether the move from Manhattan to Brooklyn is the way to go, we have faith their quality and reputation will keep them going strong.

Read More {The Cut}

Another new collaboration to be excited about is the Cynthia Rowley for Roxy line. Thatâ€s right surfers: get ready to catch the fashionista wave. Roxy and Cynthia Rowley have teamed up to create a 40-piece sportswear collection that will be arriving at Barneyâ€s New York in March. From stylish wetsuits, to casual weekend wear, the duo will have you designer-surf chic in time for summer.

Read more {nymag.com}

Read more {wwd.com}