Dirty ice cream? Yes. Breast milk ice cream? No way.

Just last week we wrote “incorporating the name of one of the worldâ€s biggest pop stars, while good for grabbing the attention of Gaga fans via vague headlines, doesnâ€t seem like itâ€s all that great for creating a distinct brand identity,” when posing the question of whether breast milk ice cream (named Baby Gaga) would be a trend that anyone would jump on. Seems like Lady Gaga agrees, and as of last Friday began legal proceedings against Baby Gaga makers The Icecreamists. {London Evening Standard}

Lady Gaga’s suit accuses the Icecreamists of “riding on her coattails,” and calls the ice cream itself “deliberately provocative and, to many people, nausea-inducing.”

Okay, we kind of agree with the first part, and we agree on the nauseating nature of the ice cream, but this is also coming from the same woman who wore raw meat and is including the scent of blood and semen in a forthcoming fragrance.

All of which are perfectly good reasons for the Icecreamists to choose a name that might not be mistaken as a Lady Gaga endorsed product, but we have to admit there’s something… odd about Mother Monster taking on a concept that’s provocative on the opposing side.

Icecreamists owner Matt O’Connor called the legal action “utterly ridiculous” and vowed to fight the case. “This is a David versus Goliath battle I’m convinced we will eventually win. The world’s biggest superstar has taken umbrage with the world’s smallest ice-cream parlour,” he said.

Well, we warned of this happening, but as the saying goes almost all publicity is good publicity (unless you’re Max Clifford, in which case bad publicity just shows how flawed your thought process is). If O’Connor can count on anything, it’s that at the end of this his ice cream shop will definitely get a taste of the fame.

Image via TimeOut London

Weâ€re sure youâ€ve heard about the breast milk ice cream that one London shop has had on its menu by now, but yesterday we learned that local officials confiscated all of the supply that was on hand at the store due to health concerns. The ice cream is apparently being sent to be tested for hepatitis contamination. {Los Angeles Times}

In case you missed the news, which has been spreading around radio talk shows, newscasts and Internet blogs for about a week, an artisan shop called Icecreamists in London has been selling ice cream made from human breast milk, dubbed “Baby Gaga” and sold for $22 a scoop. Icecreamists†owners promise the ice cream, which is made with vanilla and lemon zest, tastes fantastic. {Shape} Apparently someone out there agreed, as the flavor quickly sold out. {Time Out London}

Concerns from England’s Health Protection Agency that the breast milk used to make the ice cream was not properly tested for harmful bacteria resulted in officials confiscating remaining supplies. Shape spoke with Dr. Ruth Lawrence, director of the Breastfeeding and Human Lactation Study Center at the University of Rochester Medical Center, told the health and fitness magazine: “The bigger philosophical issue is there are so many small babies and sick babies who desperately need breast milk. If women have milk to give, it would be wonderful to donate it to a milk bank…I suspect the breast milk ice cream contains only trace amounts, anyway.” For what it’s worth, the Icecreamists have maintained that the breast milk used was tested for the same diseases that blood is tested for when donated.

This may be a case where the gross factor is in our heads, but we wonâ€t be trying Baby Gaga any time soon. Sure, we know where the milk in stores comes from, and cow milk might have an ick factor for some. Still, ingesting anything that contains even a sliver of something that was secreted from another humanâ€s body is just too disgusting. Once youâ€re past a few months old, breast milk should be out of the question. Plus, $22 for a scoop of what amounts to cleverly marketed baby food exceeds our budget range.

The Icecreamists are known for clever names like Sex Bomb and the Vanilla Monologues, but we aren’t sure about this one. We first heard of the product via a tweet that said something about Baby Gaga but didnâ€t say what Baby Gaga was, so we thought Lady Gaga was pregnant or showing off pictures from when she was a child. Incorporating the name of one of the worldâ€s biggest pop stars, while good for grabbing the attention of Gaga fans via vague headlines, doesnâ€t seem like itâ€s all that great for creating a distinct brand identity. With a forthcoming Lady Gaga scent tapping blood and semen for inspiration {Fashionista} and the Lady’s propensity for outfits from the butcher, it’s probably not the kind of association that helps sell people on body fluids as ingredients anyway. On their Facebook page, the Icecreamists say they have a revamped baby formula version ready to roll. Might we suggest a re-naming party to celebrate?