Maybe some things shouldn't be replaced by technology

The Guardian reported this week that the U.K. Clinical Research Collaboration is in the process of developing a way for people to test themselves for sexually transmitted diseases using their mobile devices. If they are successful, users will be able to place their own urine or saliva on a small computer chip that plugs into the mobile device, which will then produce the test results.

According to the Guardian, the app is being produced with technology-savvy young people in mind – those that experts say may be too embarrassed to go to the doctor to be tested though their age group has the highest rate of STDs. The test is meant to be private and quick, much like a drug store pregnancy test, and to reduce the growing number of STDs, which have increased in frequency over the last decade in the U.K.

Appadvice points out that this news may mean one day doctorâ€s offices could be obsolete, or at least less frequently visited. If the average person can test themselves for an STD, whoâ€s to say people wonâ€t diagnose themselves and print out their prescriptions in the future?

We donâ€t see that happening until sometime very far into the future, and the app being developed does not seem to include a way for people to treat themselves in private as well. This could mean it will not actually reduce the rate of STDs. If someone is too embarrassed to see a doctor to be tested, they may be too embarrassed to be treated as well.

And now that weâ€ve discussed all the particulars can we take a minute to talk about how inserting your own urine or spit into your mobile phone is disgusting? Weâ€re sure the creators will have some way to keep the process totally sterile and clean, but weâ€re not planning on sticking anything up against our cheeks and ears that has once housed our own pee. Trying to stop the growing rate of infection any way possible is a great idea and should be commended, but how about educating young people about STD prevention and coming up with ways to make them feel more comfortable talking to their doctors instead?

Good news! You could win one of 10,000 pairs of jeans from the Gap by going on Facebook. The social network announced Wednesday that, with the help of a forthcoming Facebook app that will be similar to Foursquare, thousands of shoppers will receive free jeans for visiting Gap stores. The first 10,000 people to “check in” on a designated day will be the winners. {Fashionista}

Privacy - increasingly difficult to find on Facebook, but look at the positive side: you'll get free jeans or 40% off in exchange!

Shoppers will have to physically be inside a Gap store to “check in,” and those who are not one of the first 10,000 but “check in” anyway will receive a 40 percent discount on a pair of Gap jeans. To put this in perspective, the Gap has just over 3,000 retail locations worldwide, so about three pairs of jeans will be given away at each store. {The Cut}

It looks like the folks at the Gap are trying to wash the logo change fiasco taste out of the publicâ€s mouth, but apparently this is just one of many forthcoming giveaways and promotions Facebook will participate in. The Web site is gearing up to launch a “deals” program, which will be very similar to Foursquareâ€s “deals” program, whereby checking in at certain businesses earns you discounts for that business.

We absolutely love hearing about all the creative ways social media is being used for business purposes, and who doesnâ€t enjoy free stuff? It is a little creepy, though, to think about people “checking in” with Facebook – much like someone would check in with their spouse or boss at various points throughout the day. Then again, it does seem as if creepy has become Facebookâ€s middle name (anyone want to create a petition to change the name to Stalkbook?).

Location based social media has also already shown security risks, with one man reporting last May that his home was burglarized when he updated Twitter while on vacation, thus announcing the vacancy of his house. {azcentral} Facebook has an insecure login process that is not helping security matters, and a new Firefox plugin has made it easy to grab user logins over insecure wi-fi connections. {Valleywag}

In short, if you’re checking into your local Gap (or anywhere else) over a free wi-fi connection, there is a good chance that the busy-looking guy sitting on the nearby bench can see your password. While it might not seem like a big deal that a stranger can access your friends list, or that you’re a fan of cheese, if you use the same password for other accounts – like your email address or online banking - it can easily become a goldmine of information for stores in addition to online criminals and pranksters.

In case you’re still too enticed by the free stuff, weâ€ll be sure to keep you updated when a date is set for the Gap giveaway.

Condé Nast closed the doors on Gourmet last October, but President of Consumer Marketing for Condé Nast Robert Sauerberg said the brand was never completely shut down.

“By focusing on a new way to meet consumer needs, tap into our deep branding, and approach our content differently, we came up with a product that re-imagines Gourmet and revalues engagement,” CEO Chuck Townsend said. “We are extremely pleased with the magazine apps we have developed as part of our R&D efforts, however Gourmet Live is profoundly different. We approached this like a tech company, utilizing the rich assets of a media company, keeping Condé Nast at the forefront of content innovation.”

He said Gourmet Live aims to attract a younger, Web-savvy audience in addition to previous readers of Gourmet magazine.

Gourmet Live adds a twist to the future of magazines. Previously, it was commonly agreed upon that the future of magazines was on the Internet, but individual apps are a relatively new development.

What is most interesting is Townsendâ€s statement that a technological approach was taken. He also said Gourmet Live is “not a magazine and itâ€s not a digital version of a magazine.” What is it then? If other magazines choose to follow the same path, will the word magazine and/or our current idea of what that is become obsolete in the future? We also worry about the quality of the content for such apps if technology is considered foremost in development, though the bright side is the potential for struggling publications to find new footing in the digital realm.

ShopSavvy, which just became available for the iPhone yesterday, lets you scan any bar code (using your phone’s camera) and see all the prices for the item in existence – both online and in nearby stores. Not only do you instantly know if you’re getting a good deal or getting ripped off, the App also lets you add the item to a Wish List or set up a Price Alert so that you’ll know when the price has dropped low enough for you to afford it.

Oh yeah, and it’s completely free. How cool is that?

Read More {Tonic}

Read More {TechCrunch}

Norma Kamali and Elie Tahari, on the other hand, are among the sparse selection of brands who have allowed their iPhone apps to mature into full hand-held shopping experiences.

Many luxury brands like Chanel have balked at the continuing trend of making everything internet-accessible (luxury is, after all, about exclusivity), but retailers in this day and age are better off swallowing their pride and keeping up with the Joneses and all their sparkly new tech toys.

Perhaps fashion really is on its way to becoming more democratic after all.

Read the full story {The Wall Street Journal}