Womenswear Designer of the Year: Alexander Wang, Jack McCollough & Lazaro Hernandez for Proenza Schouler, and Marc Jacobs

Menswear Designer of the Year: Michael Bastian, Patrik Ervell, and Simon Spurr

Accessory Designer of the Year: Alexander Wang, Jack McCollough & Lazaro Hernandez for Proenza Schouler, and Reed Krakoff

Swarovski Award for Womenswear: Joseph Altuzarra, Ashley Olsen & Mary-Kate Olsen, and Prabal Gurung

Swarovski Award for Menswear: Alexander Wang, Phillip Lim, and Robert Geller

Swarovski Award for Accessory Design: Alejandro Ingelmo, Eddie Borgo, Jason Wu, and Pamela Love

Honorary Awards

Geoffrey Beene Lifetime Achievement Award: Marc Jacobs

CFDA Board of Directors Special Tribute: Arthur Elgort “in honor of his impact on photography and fashion.”

Fashion Icon Award: Lady Gaga “for being a fashion revolutionary impacting style today.”

Media Award, given in honor of Eugenia Sheppard: Hilary Alexander of The Telegraph

Founders Award, given in honor of CFDA founder Eleanor Lambert: Hal Rubenstein of In Style.

International Award: Phoebe Philo for Celine {CFDA}

It’s not just the designers with the dressed down cool aesthetic like Alexander Wang, or rising stars like Sophie Theallet though; the open embrace of the fashion tech set is a large part of how the fashion week schedule at Milk Studio has risen to take on the tents.

Jennine Jacob’s twice-a-year Evolving Influence conference kicked things off, and a combination of video, blogs and tweets have propelled it forward as the closest thing to an Internet Fashion Week that we’ve seen so far.

Milk Made LIVE is a collaboration between M.A.C. Cosmetics, Milk Studios and The Standard, New York that brings video from Livestream, notes from Tumblr and brief quips from Twitter together in one online place for those who can’t make it to New York or just want to participate by proxy.

In the past four days since it went live, the Tumblr-based site has generated:

• 8,500 notes (reblogs and likes)
• Approximately 900,000 note impressions
• 80,000 page views
• 9,000 unique viewers and 280,000 viewer minutes for Alexander Wang and Altuzarra’s livestreamed shows alone

Tumblr has openly committed to focusing on the fashion content that drives a significant portion of its traffic, and the response to Milk Made seems to confirm the wisdom of that decision.

Of course we’re far past the point where social media as part of Fashion Week is new, but the concerted effort to centralize the responses and interaction for an always on Fashion Week destination feels fresh. More important, for designers who can sometimes struggle with how to make those interactions work at an individual level, it’s a value add that the tents don’t have.

Part of that comes from the approach. For IMG, any publicity – including livestreaming or a social strategy – are completely left to the designer. For brands that operate through a tightly controlled PR machine, that’s actually a huge “pro,” so it’s not something everyone will see as a problem. For medium and smaller labels though, the collective extra effort towards online and social promotion that MAC and Milk offer could easily be an advantage that sees a further shift in the lineup of both locations.

Whether it’s from the front row or in front of a computer screen, we’ll be watching.

It’s official, for Spring 2011 white is the new black. Natural tones are the way to go year and the sensible and classy looks we saw strutting the runways at Mercedes-Benz Fashion week showcased just how red hot head-to-toe white can be.

The photos above are of nine different white looks from designers’ SS11 presentations and shows at Lincoln Center in Manhattan for Mercedes-Benz Fashion Week. This past week has flown by and the shows are getting great reviews. Clearly white is in for both men (at Lacoste) and women (at nearly every other show) next year as the crisp, clean shade is seen repeatedly on the catwalk.

We are intrigued by the range in proportion, drape and silhouette throughout the collections and the diversity in fabric and detail make for a really classically-dressed season.

Just some of the designers offering head-to-toe white ensembles in their Spring/Summer 2011 collections include Victoria Beckham, BCBG Max Azria, Doo-Ri, Christian Siriano, Frank Tell, Jen Kao, Calvin Klein, Julian Louie, Nicole Miller, Mandy Coon, Peter Som, Rag & Bone, Band of Outsiders, Jill Stuart, Lacoste, Rebecca Minkoff, Ports 1961, Prabal Gurung and Derek Lam.

Allowing the clothes to be the stars of the evening certainly has its merits, but we’d be lying if we didn’t admit that we’re pretty excited about the madness that will surely accompany the more inclusive New York event. In Paris, there was champagne, cotton candy and chocolate fondue depending on which store you stopped at, but New York promises to pull out all the stops: celebrities, designers and shopping specials to go along with your champagne.

Still, everyone has a different shopping personality. An Olsen twin and throngs of fans waiting for an opportunity to meet their favorite designer might be a dream shopping trip for some, and an absolute nightmare for others. With that in mind, we’ve gone through the hundreds of events on the Fashion’s Night Out website so far and narrowed them down to the top 10 events by shopping personality. Today, we take a look at the must-attend events for those who like a bit of celebrity with their shopping. In the coming days, we’ll cover events for those who prefer something more low key, downtown style, fashion, fashion and more fashion and the girl who just wants to have fun.

The Starlet

Big and flashy is how you roll. If anyone asks “who are you wearing?” you’ve got a list of famous names on the tip of your tongue. Celebrities, designers and hundreds of adoring fans? You couldn’t come up with a better shopping scenario.

ASOS.com

Who: Singer VV Brown and 90210 actress Shenae Grimes

What: A pop-up store and block party for Teen Vogue

Where: West Village, 10014 (right around the corner from Anna)

Barney’s

Who: Mary-Kate and Ashley Olsen, Daphne Guiness, Alexander Wang, the Mulleavy sisters (Rodarte), Lazaro Hernandez and Jack McCollough (Proenza Schouler), Island Records founder Chris Blackwell

What: More meet and greets than you can shake a stick at, ping-pong, musical chairs and karaoke among other activities.

Where: 660 Madison Ave

Bergdorf Goodman

Who: Mary J. Blige, Nicole Richie, designer turned Hollywood producer Tom Ford, Victoria Beckham, Tinsley Mortimer, Olympic fencer Tim Morehouse, Georgina Bloomberg, First Lady favorite Jason Wu, Bryan Boy, Hamish Bowles, Robert Verdi, Thom Browne, Mark Badgley and James Mischka (Badgley Mischka) and Trish Mc Evoy among others.

What: A makeup artist competition, catwalk show and karaoke. And Tom Ford. Honestly, we’d have this on our “must attend list” if it were watching Tom Ford fill out spreadsheets.

Where: 754 5th Ave. (at 58th Street)

Billionaire Boys Club / Ice Cream

Who: Reclusive producer/entertainer Pharell Williams, who isn’t one to make lots of public appearances.

What: A meet and greet, plus special items from the collection available only on September 10th.

Where: 456 West Broadway

Bloomingdale’s

Who: Michael Kors, Iron Chef Masaharu Morimoto, Lancome spokesmodels Elettra Wiedemann and Arlenis Sosa

What: Karaoke, tango lessons, cooking demos and a casino night

Where: 1000 3rd Ave.

Destination Maternity

Who: Model and Project Runway host Heidi Klum

What: A retrospective of maternity wear from the 1950s through today. If there’s anyone who knows about looking good when pregnant, it’s definitely the model mother of 4. Retro snacks and mocktails will also be available.

Where: 28 East 57th St.

Henri Bendel

Who: The City star Olivia Palermo, model Erin Wasson, the Fabulous Beekman Boys and possibly Kaiser Karl (though it’s not entirely clear from the description if Lagerfeld will be in attendance, or merely the designer behind a special collection for Swarovski)

What: Astrology readings (at a fee, which will go to charity), a demo of the Lustr iPhone shopping app and jewelry launches.

Where: 712 5th Ave.

Jeffrey New York

Who: Christina Ricci, L’Wren Scott (designer and girlfriend of Mick Jagger), Jason Wu, Nicholas Kirkwood

What: A denim event and menswear trunk show, limited edition Proenza Schouler messenger bags.

Where: 449 West 14th St.

Lord & Taylor

Who: Noted fashion photographer, and America’s Next Top Model judge Nigel Barker, New York Jets cheerleaders for the guys, Shoshanna Gruss, Lloyd Boston

What: A “Wheel of Fashion” and prize draws on each floor, meet and greets, salsa dancing and even dating advice if your retail therapy is inspired by romance.

Where: 424 5th Ave.

Macy’s Herald Square

Who: Joss Stone, Kimora Lee Simmons, TRAIN, Rachel Roy, Jessica Stam, celebrity chef Marcus Samuelsson

What: a Gucci fragrance launch, meet and greets, a lookbook shoot, Tommy Hilfiger tailgate party and live music performances

Where: 151 West 34th St.

At shows by Alexander Wang, Jonathan Saunders and Acne models with severely slicked, messy locks were the trend. {Refinery 29} You know who we blame? Vampires. Well, actually one in particular. Seems like Pringle of Scotland (who also sent dirty haired models down the runway) and Chloe Sevigny (who rocked the greaser look out and about) have drawn a little too much inspiration from Robert Pattinson’s magical mop.

If you have a problem with people running their fingers through your hair, we guess this could be a fix. But tell us, will you be going with the dirty ‘do trend?

Dirty hair as a trend? We blame this guy.

In response to the economy (yes, we’re tired of hearing that, too), numerous American designers are going back to their roots and exploring stripped-down, basic sportswear — and several have taken the road of Americana, to a time where life was more simple and things were always as they seemed.

There was a glimpse at the early days of American football at Alexander Wang, and there was as usual a strong all-American look at Ralph Lauren, the bastion of American sportswear.

To work this trend into your daily wardrobe, we recommend picking up some well-made premium denim with a slightly slouchy, worn-in look.  Pepper your color palette with various shades of khaki, cornflower blue, and indigo, keeping hair and makeup to a minimum for a fresh feel.  This look is all about cool, classic ease, but remember to pay attention to fit and proportion in order to avoid looking sloppy.

Read the full story {BlackBook}