Say what you'd like about Alexa Chung, if you're a fashion blogger she won't be reading it anyway.

Here’s one… different fashion blog trend: turns out a lot of fashion blogger favorites aren’t that into most fashion blogs.

“Blogs are ridiculous; they’re just mood boards – unless you are Tavi [Gevinson, of Style Rookie]”

– Alexa Chung in the June 2011 edition of Vogue UK {via Fashion Foie Gras/Lockerz}

A point of view that it seems the New York Times‘ Cathy Horyn shares.

“Itâ€s a lack of original content. Sooner or later, itâ€s like anything, people change, people look at that and say ‘This is boring.†And some young journalist will come along and distinguish themselves with original reporting. And they will hopefully be fluent in French and very good at reporting whatâ€s going on at the luxury goods companies and the big brands in Europe, because thereâ€s a complete need for that kind of reporting. You can be tough and feisty and a little bit of a guerrilla reporter, for want of a better word, and I think thereâ€s a need for that. I donâ€t think a lot of the blogs are distinguishing themselves by linking and just being snarky or being opinionated. Do some reporting.”

– Cathy Horyn in an interview with ($20 million fashion blog) Refinery29

And even the most influential fashion blogger of them all.

“Iâ€m not really a fan of personal style blogs—you know, the ones [on which] these girls just shoot their outfits and all this stuff. I havenâ€t seen one that I really like or that draws my attention every day. The good and bad of that is that most these girls only have a limited wardrobe; they donâ€t have many clothes to shoot and I donâ€t think most of them have come up with looks that are that interesting, that draw me.”

– Scott Schuman, aka the Sartorialist in an interview with (Style.com fashion blog) StyleFile

Schuman does give some credit to the time capsule that all of the personal style blogs will become in decades to come, but in general let’s remember that “fashion blog” covers a lot of territory these days. As evidenced by the fact that 2 out of 3 of these quotes came from…wait for it… fashion blogs.

To Ms. Horyn’s point, speaking purely from personal experience there are plenty of fashion stories we try to report on, but big brand representatives tend to not reply – not even to give a “no comment” – to people who try to do reporting when they don’t have a major news organization behind them. An example? Sure. For weeks, we reached out to retailers who’d participated in Fashion’s Night Out to try to paint of picture of the real financial impact of Fashion’s Night Out. We love the excitement it generates, but we’re not convinced it’s actually a sales boon for participating retailers. Unfortunately, since no one would comment, we can’t be sure. Another example? You’ve got it. There was an interesting piece in the New York Times (you probably saw it) on the expense that went into producing Marc Jacobs’ most recent show. You know what we were really interested in? What happened to those 1100 yards of vinyl that were brought in for the even after the show. After all, if a company spends that much on props for a show, you’d hope they would find an interesting way to reuse them. Unfortunately, none of our emails or phone calls requesting comment or more information were returned. US or Paris. Not that we’re complaining: there are a lot of emerging fashion companies doing some really interesting things who are happy to reply to us, and more often than not, we learn about them via blogs like the Business of Fashion or FashionablyMarketing.me or by actually getting out to events and doing some reporting.

A new fashion blog comes along every day, so inevitably at some point it becomes difficult to separate the signal from the noise, but let’s not write off an entire category because you tune out for a bit.

For a long time, stars and their stylists have been a source of techniques to hide bad hair days, poor haircuts, and hair that is a little too dirty. Now there is a new trick to disguise those roots that have grown out just a bit too much…say it’s deliberate!! Cited as “ombré” hair color, the look can be achieved by both experienced and novice hair color users alike. Stars like Shenae Grimes, Erin Wasson, Alexa Chung, Lauren Conrad, Fergie, and many others have already adopted the style for it’s low maintenance and carefree look.

For those of us who already lighten our hair even a bit, the process is simple: let your hair grow out! You might want to enhance the effect a little while your hair grows by lightening the ends slightly. Lauren Conrad took it to extremes and bleached the ends of her hair, creating a gradation from a light brown to a baby blonde at the ends. For those with virgin hair or who want to achieve the look on color-enhanced hair, schedule an appointment with a colorist and ask for highlights beginning around ear length in order to achieve the desired gradation. The highlights should be a little staggered in order to make the color appear more natural.

Regardless of how you decide to achieve the look, you have to preserve the integrity of the colored hair so that the transition from natural color to processed color is seamless. Cleansing your hair should be done with a shampoo for colored hair, which are gentler upon fragile processed strands. Conditioning should be done with a rich, moisturizing conditioner with extra saturation towards the ends, where hair is driest. A restorative masque should also be used upon processed hair once a week to replace any moisture that is lost between conditionings. In addition, try to refrain from brushing hair when wet (a wide tooth comb is advised instead) and brush with a natural boar bristle brush, which is gentler upon strands and distributes natural oils more evenly. While this may seem like a lot, these simple steps will keep your new color silky and beautiful. {WhoWhatWear}

Can we hope for a velvet 'Alexa'?

But, it seems that was only the beginning of the UK pairings. Signature9 UK knew that a collaboration with Mulberry was on the horizon for this coming holiday season, and now more details are beginning to emerge.

Mulberry, the British design house known mostly for its handbags and leather goods, is already a staple handbag in Britain. This isn’t the first collaboration the brand has done Stateside: there was a previous pairing with Gap’s RED campaign which featured classic shapes in jersey, rather than leather. Available from October 10th through Christmas Eve (let’s see if they last long enough to save last minute shoppers), these bags are expected to follow a similar path. Instead of bringing down the price by relying entirely on pleather, which can be hit or miss in terms of appearance, many of the styles will b offered in velvet or denim. {Fashionista}

Target will work primarily with Mulberry designer Emma Hill. Hill designed the Alexa Bag, one Mulberry’s best-selling bags, in honor of Alexa Chung, the British “It” girl who carried Mulberry bags for years. {suit101.com}