In the Case of Louis Vuitton v. Google, Google is Victorious: Why Trademark Bidding is the Least of LVMH’s Online Problems

Score one for Google, as the internet giant gets a favorable ruling from a European court in its 5-year legal fight with luxury goods maker Louis Vuitton and their parent company LVMH. This case settled trademark issues with paid search marketing, but it also exposes the failings of Louis Vuitton and other brands when it comes to online reputation management and search engine optimization.

In US search results, all but two of the unpaid listings go to replica (read: counterfeit) sites. To understand why this is a failing on the part of Louis Vuitton, you have to take a look at other luxury brands who’ve made online marketing a cornerstone of their branding strategy.

Anna Scholz: Ahead of the Curve

If you were to read the latest magazines, newspapers, and fashion blogs, it would seem as if plus size and fashion have only recently met. With the latest coverage and inclusion of plus size models in high fashion editorials, eyes have only recently opened to the fact that curves have the potential to be chic, edgy, and fashionable. However, there have been quite a few designers, both mainstream and niche who have stayed ahead of the curve, in dressing and designing for this oft overlooked, fashion starved, plus size woman.

Would You Wear Real Bones for Fashion? Louis Moinet Reveals Prehistoric Watches

Swiss watchmaker Louis Moinet has taken wristwatches to a prehistoric era with his release of 12 limited-edition watches complete with dinosaur bone fragments. The stylish watches are deep burgundy with silver hardware and retail for $300,000 a piece. According to the company, the bones were excavated in western North America and authenticated by a geologist. […]

True Religion Crosses the Pond to Open in London this June

True Religion has been a luxury denim brand in the United States for years, and now the Vernon, California-based company has plans to set up shop in London this June. It seems to be long overdue since the company has been so successful here at home, but amid the recent global economic crisis that saw […]

Lagerfeld’s Latest Quotes

At this point, we’re not sure Kaiser Karl could say anything that would shock us. He famously chided curvy women looking for some representation in fashion as fat mothers sitting with bags of chips in front of the television, then went on to surprise everyone by shooting the curvy burlesque star Miss Dirty Martini for […]

How Big Are Your Jewels? Trend Alert: Bigger is Better

When it comes to fashion bigger isn’t always better, but the same may not hold true for  accessories. Chunky chains and jewels have made quite a comeback over the last year or so, with many celebrities, designers and stylists all seen sporting the trend. We’ve seen roundups of runway inspired pieces {Style Bakery} and big […]

Alice in Wonderland’s Got Style

Tim Burton’s new rendition of ‘Alice in Wonderland’ gave big name retailers a fun muse for this season’s windows.

The scenery from the movie (mostly taking place in foliage as Alice is shrunken by magical mushrooms in the forest) is the perfect backdrop to display all that spring has to offer. Whimsical and magical, they truly capture the fairy-tale essence of the out-of-this-world story.

Store windows aren’t the only translation into fashion the film has inspired though. If you need just a tad more reality during your daily excursions down the rabbit hole of ordinary life, we’ve rounded up a selection of dresses and accessories that capture a sense of wonder.

Valley of the Dolls: Barbie’s Big Week

Don Draper and Joan Holloway will be immortalized in plastic (the soon to be ex-Mrs. Draper and Roger Sterling as well). If there were any question that Mattel wants you to know that playing with dolls isn’t just for kids anymore, this answers it.

Amy Winehouse Reveals New Fashion Collection

How many people actually want to emulate the messy, grunge look Amy is often seen in? Sure, there may be some fashion sense lurking beneath the surface, but the “this shirt hasn’t been washed in months!” look is one we could do without. But Fred Perry Managing Director, John Flynn has higher hopes. “Amy’s sense of style and attitude to music and fashion pervades through this collaboration. We hope her fans and our fans will feel the same way.”

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